Hoodie-bedrukken.nl

From: Creative Business Profiles / Fast Track

Brief

101TEXTIEL and its 15+ brands are ready for the next step! Our web shop teams want to work more closely with you as marketing and business development consultants. We want you to define and execute strategic marketing goals. We know what we do best but do our customers know? We ask you to create proposals for new business model insights, revenue avenues, for new business ideas – even start-ups – and want you to actively create (content/influencers) marketing to grow our business even more!

Introduction 101Promotions & Hoodie-Bedrukken

101TEXTIEL is home to numerous web shops, clothing brands and printed clothing. Brands include: Promowear, 101truibedrukken, hoodie-bedrukken.nl, 101hoodies, Goedkopetshirts, Designwear, 1001caps, Foutekerstsweater, Go-outfit, Wijhoudenvanoranje, Lekkerwaus, Tandarts-kleding, Core-store, and Shirtastic. These brands all make street and casual wear that you see coming up on social media! Our unique printed clothing has been part of the street scene in both the Netherlands and Belgium for a number of years. Every month a new collection is added, so you can shine in a fresh outfit every season!

AIM

We want to build a strong hoodie-enthusiast community and involve ourselves in the cultural life that we all know from social media and on the streets. To achieve this, we want to grow our reach, the number of brands, and themed clothing and merch we produce. As student you have the unique opportunity to learn, be creative and build partnerships with social media brands and influencers at the same time! We are the fastest growing print clothing shop in Groningen and aim to grow even faster with upcoming partnership deals and your awesome content! Your goal is to pitch and produce proposals for new business model avenues, for new business ideas – even start-ups – and want you to actively create (content) marketing to grow our business even more!

Audience

We aim to be the go-to destination for hoodie lovers, and people who want to create their own custom clothing. Our audience is broad: from customers wanting sustainable and organic clothing, to social media communities, and hardcore fans. Our strength lies in our diverse target audience and stores that tailor to the needs of specific segments of our target audience. We understand that more and more young people shop for clothing online. We also know that more and more young people want to create their own custom clothing with high quality fabric and prints. It is your challenge to find ways to make sure customers do so at our owned brands. We hope you will do extensive target audience research and include customer journeys specifically for online clothing shopping and print clothing design.

Content Deliverables

1. Analysis of the organization from marketing and business perspective
2. Market research and analysis of the marketing environment
3. Target group/persona analysis presented with real-world utility.
4. Project plan including a Timeline, Stakeholder analysis, Project workflow, feasibility study.
5. Marketing strategic plan for new business idea incl. Strategic goals.
6. Advice on revenue models for the (new) business model incl. pricing
7. Finished measurable, substantiated business plan for new business or start-ups

Creative Freedom

It is important to us that our creatives feel they have as much creative freedom as possible. We want your proposals to be unique, edgy, and engaging without limiting your creativity.

GOOD LUCK!